Campus Tour
with Former Pro Athletes Inspiring the Next Generation
CHANGING THE CONVERSATION ON MIND HEALTH AND HOLISTIC WELL-BEING—ONE CAMPUS AT A TIME
Empowering students to address Mind Health and Holistic Well-Being openly
Led by former pro athletes, including Mahmoud Abdul-Rauf with personal stories of resilience and recovery
Live talks, interactive campus activations, and multimedia storytelling
Connecting sport, culture, identity, and purpose in real-life spaces
2025’s most important wellness movement for Next-gen leaders and athletes
THE CULTURAL MOMENT FOR MIND HEALTH AND HOLISTIC WELL-BEING
Mind Health is the #1 concern for college students today
71% of Gen Z say mental health matters more than career success
High-profile athletes are leading the charge (Biles, DeRozan, Love, Phelps)
80% of Gen Z choose brands aligned with their values
This campaign gives brands a voice in a conversation that matters